Broker bridging the gap between residential and commercial markets using Reonomy | Reonomy

Q&A with KW Real Estate

Tanner Webster is a real estate agent with Keller Williams, where he bridging the gap between residential and commercial real estate. We sat down with Tanner to discuss his Reonomy experience and how he sees the platform as a necessity to grow his business.

“As long as you’re making the calls, Reonomy does the rest for you. All you have to do is pick up the phone! This deal alone pays for my subscription 30x over.”

What is your area of focus in terms of asset class? What type of properties do you usually look for on Reonomy?

Tanner: I focus on assets in the state of Utah. I typically search for multifamily properties in Salt Lake and Davis Counties. I am really looking for those Mom & Pop landlords and Reonomy enables me to search using sales filters– specifically the date of last sale to target these particular owners.

Tell us about a deal you sourced through Reonomy.

Tanner: I only started using the platform a few months ago, and have already been able to secure a deal faster than I expected. As I began looking around for a 1031 exchange property, I was able to narrow my search down by county, and used building & lot and asset type filters to find the right opportunity. With a 1031 exchange, owners are looking to re-invest into a similar property post-sale. Now I am able to find owners looking to sell and connect current buyers with these off-market opportunities. Reonomy provided me with the direct cell phone number of the owner. I was able to get in touch with this owner quickly and a week later the deal was accepted.

What return on investment are you seeing from Reonomy?

Tanner: In just a few short months, I have been able to cut my prospecting time in half. When Reonomy provides you with the direct phone number, all you have to do is make the calls. This deal alone pays for my Reonomy subscription 30x over.

What is unique about Reonomy’s data? And how is it bringing you closer to deals?

Tanner: Reonomy turns the hardest tasks into the easiest ones by providing me with owner names and real phone numbers. Owner contact information is hard to come by, but by using Reonomy I am able to not only find ownership information for current deals but also build a network of warm leads for future opportunities.

What other benefits have you seen from your Reonomy experience?

Tanner: Bottom line– this product positively impacts my business. As long as you’re making the calls, Reonomy does the rest for you. All you have to do is pick up the phone. I have saved a huge amount of time and money getting in touch with owners and creating a pipeline of owners sharing property leads as well. I wouldn’t be able to do what I do without Reonomy. Now that I have this resource, I won’t need to waste time looking for critical information from incomplete, inaccurate sources. I am able to double my outreach time and spend more time talking to owners and building relationships.