How to Build a Client-Centric Tech Stack in Commercial Real Estate

What makes a tech stack “client-centric?”

“Let delighting the client be your north star—I think that’s always where you start, whether it’s technology or anything,” JPMorgan Chase’s Sam Yen, Head of CRE Digital, said in conversation with Reonomy’s Founder and Executive Chairman, Rich Sarkis, during the Commercial Observer Spring Financial CRE Forum.

He went on to add that you should always define who it is that you’re trying to serve and what their needs are before looking at the “how.”

“You don’t just start by thinking about, ‘hey there’s all of these technological innovations, what can we throw at it [your tech stack]?’ It’s important to understand how you are improving a person’s experience.”

What Yen describes above is what makes a tech stack truly “client-centric”—it is one that considers not just the internal stakeholder’s experience, but also the organization’s clients and what is most functional and beneficial to them.

Client delight should be your “north star” when making any decisions around your organization’s arsenal of technology—and should even be built into your organization’s cultural approach to work.

Within that, however, there are a variety of considerations to take into account when identifying whether an existing or potential new solution is client-centric.

To continue reading on, visit our full-length guide (by filling out the form) and learn:

• What to consider when reviewing tech
• Why a client-centric tech stack is so important
• Specific questions you should be asking when auditing new or existing tech
• Where you can find the answers to those questions