As a commercial cleaning business, the success of your company depends on your ability to generate a high number of quality commercial cleaning leads. The right lead-generation strategy is built upon your ability to effectively source and target commercial property owners, potential future property owners, and property managers who need your services.
In this post, we’ll show you how to find leads that can easily be nurtured and turned into new business. We’ll show you how you can realign your marketing strategy to directly boost the number of leads you consistently generate. To do so, we’ll cover the most effective inbound and outbound lead-generation strategies, as well as explore some of the leading commercial cleaning leads services on the market. See the full article breakdown below:
How to Get Commercial Cleaning Leads
Successfully generating commercial cleaning leads depends on developing a highly-effective lead generation strategy using the right tools, mindset, and marketing strategies. From mastering your unique selling point (USP), to knowing where to look to find highly-targeted, warm leads, “knowledge is power” when it comes to effective commercial real estate lead generation.
How to Get Commercial Cleaning Leads
As a commercial cleaning company, there are several effective lead-generation strategies that you can utilize to help you bring in a larger number of qualified leads.
Before you begin your search, it’s important to ensure that your business strategy aligns with your end goal of securing new business for your company.
If you haven’t yet discovered the magic of niching, consider targeting your lead generation to select subsets within the commercial real estate community. For example, if you’re a janitorial cleaning company, then you may like to focus on providing janitorial services to offices in the New York area. Or, you may be a carpet cleaning company with a number of high-profile hotels already secured on your books.
Picking a niche target audience will elevate your services in the eyes of your target clientele, who often seek specialized, experienced providers in their sector. Doing so will also narrow your pool of competition, as you’ll no longer be competing against the entire market of commercial cleaning businesses working in your specialty.
One way to search for, find, and connect with your niche target audience is to use the Reonomy Platform.
Find Leads with Reonomy
You can quickly and easily find commercial cleaning leads by using Reonomy. With Reonomy, you can run a property search to identify new property owners that own specific asset types. You can filter your property search further by building size and other owner and transactional information.
Once you’ve done that, you can access contact information for the decision-makers on that property to reach out at exactly the right time, with a customized pitch or marketing campaign.
Let’s look at a more detailed example of what it looks like to find commercial cleaning leads using Reonomy.
Search for New Property Owners
The first thing you can do is search for new property owners. This can be done through a property search. Enter Reonomy’s search page and add filters for your target location and asset type. Let’s say you’re a carpet cleaning company that focuses on office buildings in Stamford, Connecticut.
Once you’ve received your list of results, you can add sales filters to find properties that have recently been sold, or are likely to sell in the near future.
You can search by the most recent sale date on a property to find properties that have just been sold, or find those that have not been sold for a very long time, and thus are more likely to sell in the near future.
This time, your list of results will show properties that all have new owners.
Build Tailored Campaigns
From there, you can dive deeper into each property’s profile page to analyze its granular building and ownership details. Building details include total building area, existing floor area ratio, number of stories, number of units, year built, year renovated, and more.
For example, you may only work with office buildings of a certain size. On Reonomy, you can either search specifically for buildings of a certain size with building and lot filters, or simply dive into individual properties to analyze their full building specs.
From there, you can analyze the owner or owning entity, to see if the current owner is an LLC or individual. If it is an LLC, you can use Reonomy to see the individuals associated with that LLC to identify decision makers and reach out directly.
Lastly, once you’ve fully analyzed your target property and owner and feel that you have a thorough understanding of them, it’s time to connect with them.
By visiting the “Ownership” tab in any property profile page on Reonomy, you’ll be able to see the reported owner of that property. There, you can click to see a full ownership breakdown, including the phone numbers, email addresses, and mailing addresses of each individual associated with the property and its owning LLC.
This enables you to reach out directly to decision makers of a property with a customized commercial cleaning pitch. You’ll be doing so with a ton of valuable, granular information on them, just after they’ve settled into owning that property. This heightens your chance of winning their business significantly.
You can also use this in-depth building, owner, and contact information to build hyper-targeted marketing campaigns that you send directly to property owners.
Commercial Cleaning Marketing
Successfully generating commercial cleaning leads also depends on your ability to work out your unique selling point – what do you do better than your competition?
For example, are you a carpet cleaning service with exceptional turnaround rates? Or is your commercial window cleaning service known for its warm and personable service? Brainstorm your business strengths using client testimonials and feedback from your team to gain a deeper insight into your leading advantages. Your USP should be at the heart of your marketing strategy for commercial cleaning lead generation.
When developing your marketing strategy, incorporate strategies for both inbound and outbound lead generation. Inbound leads are leads that find you, through initiatives like content marketing. In comparison, outbound leads are the leads that you source through your own prospecting campaigns.
Inbound Lead Generation
Inbound commercial cleaning leads are best generated through an SEO-optimized website, and a blog that provides leading content relevant to your target audience. An SEO-optimized website should be driven by keywords relevant to your market and target location.
To boost lead generation, your website should be eye-catching, easy-to-read and navigate, include clear contact and location information, provide social proof (think case studies, logo showcasing, and testimonials), and include a clear “call to action.”
In addition, you can boost your SEO ranking with guest posts on popular industry blogs, a strong social media presence, and by adding your business details to online directories.
Your blog content should be relevant and engaging to your potential clients, address their key business goals and pain points, and showcase your expertise in the field in an engaging way. Blog content is a brilliant way to warm up a cold lead, as it builds credibility with your audience. Informative content is also a great way to develop rapport with your prospects, pushing them further towards the final sale. For example, when creating lead-generating content for commercial janitorial leads, you could create content highlighting the benefits of a deep property clean or provide basic cleaning tips. Take the time to research the latest trends in your niche industry and the common challenges faced by your desired clients.
You can also explore alternative content mediums to differentiate your marketing from the competition and highlight your USP. For example, if you offer commercial wall and ceiling cleaning services, you may like to create a video showcasing your method and the results you can achieve for your clientele.
Outbound Lead Generation
Outbound lead generation complements inbound lead generation by widening your audience. Beyond the classic canvassing strategies, approaching commercial property owners in person and cold calling, there are several highly-effective outbound strategies to utilize to help you gain commercial cleaning leads.
Attending networking events in your niche and commercial real estate presentations can help put your business in front of a large number of promising prospects. Speaking at an event can strengthen your status as an expert in the field. In addition, approaching current and past clients for referrals can also be a great source of warm leads for your business.
When it comes to generating commercial cleaning leads, also take into account how to best work with your core pain-points. When setting out to generate more commercial janitorial leads for your business, you may find that you don’t have a sizable budget for lead generation. Other commercial cleaning business owners may find that they don’t have the marketing know-how to effectively profile and sell their business to potential clientele. As such, it’s important to have a clear picture of both your advantages and your pain-points when focusing on lead-generation.
Factor in the time it will take to master new marketing skills, your ROI, the manpower available, and carefully research and chart how long it will likely take you to see results from your lead-generation endeavors. While an SEO campaign and expert content could provide you with a large number of qualified leads in the long-run, you may not see results until the six-month mark. In comparison, cold-calling may provide low-conversion rates, but you’re likely to generate business far more quickly than the inbound marketing route.
Also factor in the time and cost of learning about or investing in the various lead generation approaches available to you. You may be tempted to invest in telemarketing training, or find you need to work your way through a large stack of marketing books to perfect the craft. Research the key strategies carefully to find the best approaches for your budget, schedule, and business ambitions.
Commercial Cleaning Leads Services
Aside from taking the reins on your business marketing, there are also several commercial cleaning leads services with expertise and reach that you can take full advantage of to grow your business. Commercial cleaning lead services specialize in directing an influx of quality leads to your door. However, before you decide on the right service provider for your business, it’s important to research the different providers on the market. Will they deliver warm, qualified leads, ready to purchase your commercial cleaning services? Or will you be funneled a selection of cold leads that won’t result in a sale?
When comparing commercial cleaning leads services, social proof is everything. Has this business provided high-quality leads that have turned into new business for their past clients? Are they experts in working with clients in your specialty? These questions can easily be answered by reading past case studies, reviews, and client testimonials.
Browsing the market, Callbox Inc. offers lead-generation services for the majority of commercial cleaning service providers, from hardwood floor care to ceiling and wall cleaning. Callbox Inc. offers a range of impressive case studies on its website, presenting the company as a credible lead-generation provider worthy of your investment.
In addition, 99 Calls is also a great choice for commercial cleaning leads services that specialize in lead generation for janitorial services. 99 Calls can help generate targeted leads with a SEO-driven online campaign. As with Callbox Inc., 99 Calls backs up its promises with verified reviews and strong client testimonials.
Your Ultimate Guide to Commercial Cleaning Leads
You can supercharge your strategy for generating high-quality commercial cleaning leads by sourcing warm leads using Reonomy, listings platforms, online directories, and connecting to your target market through inbound and outbound marketing methods.
Ensuring you have a broad strategy that incorporates a range of methods will help ensure you consistently acquire a large number of warm leads for a thriving commercial cleaning business.