For individuals, small groups, and corporations alike, property intelligence informs better decision-making.
Spotty access to data, however, has long remained the biggest hinderance to its widespread use in the industry, and is especially the case when it comes to ownership data. Considering it’s the most valuable information someone can have on a property, it’s typically the most difficult to get ahold of.
If you’re looking to conduct business with a commercial property owner of any kind, access to a reliable database of owners can help you transcend the competition and win new business at a faster rate. Read on to learn more about how to build your database of owners and reach out faster.
Commercial Property Owners Database
To find property owner information, CRE professionals have mostly had to rely on public records up to this point. Between the use of LLCs and the unreliable accuracy of owner contact information, public ownership data has remained a tough maze to navigate.
Property intelligence platforms like Reonomy, however, unlock ownership data by combining public records with private data—and by making that data easily searchable through a web platform.
In turn, you’re empowered to:
1. Maximize the depth of your property and owner research.
2. Accelerate the speed and impact of your outreach.
In the end, 1 + 2 = you winning a lot more business, at a much quicker rate.
And that goes for any professional seeking the business of a property owner—from a sales or loan broker, to a roofer, solar installer, investor, and so on. Read on to learn more about the benefits a database offers.
1. Maximize the Depth of Your Research
For one, a commercial property owners database can supply you with data on an owner’s assets—both the physical layouts and transactional history of those assets.
For example, with access to all of the properties in an owner’s portfolio, you can understand who they are as an owner, and answer questions like:
- Do they have specific buying and selling patterns?
- What is their typical holding period on a property?
- What size and type of property do they typically own?
- Are they likely to sell their property soon?
- Did they recently purchase their property?
- Are they coming to terms on a mortgage?
You can even figure out whether or not an owner is in need of building services of any kind, and if those services fit your typical project scope. Overall, access to such a trove of ownership insights fuels deeper understanding and better decision-making down the line.
2. Accelerate the Speed and Impact of Outreach
Perhaps the biggest hiccup with ownership data is how much time it takes to assemble. And as we all know, time is money in CRE.
A commercial property owners database with easy access to owner details and contact information helps you:
A) Save time actually finding out who the owner is on a property—which, in Reonomy’s case, includes seeing those associated with LLC ownership.
B) Finding contact information for those owners, thus speeding up your outreach immensely.
The time it used to take you to find owner data can now be used to build more powerful call scripts and marketing materials. Then, instead of dud phone calls, you can be more assured in reaching the right person.
And instead of connecting only with gatekeepers, you can go straight to decision-makers—something that, in CRE, is invaluable for getting deals done.
Reonomy’s Commercial Property Owner Database
As you may have gleaned from the above, Reonomy provides CRE professionals of all kinds with the most in-depth, accurate commercial property owners database on the market.
Using AI and machine learning, Reonomy aggregates data on more than 50 million off-market properties across the country to build one of the largest, most robust database of owners and owner information ready to fuel your business strategy.
You probably have some questions, we get it. The good news is, we’re here to answer them, one by one. Keep reading to get your answers.
Does it cover my focus location?
Yes. Reonomy provides property intelligence on commercial properties in every market in the nation, no matter how broad or granular.
From full state searches, to cities, MSAs, counties, zip codes, all the way down to an exact address, Reonomy can provide you with up-to-date commercial property owner details, no matter where you’re looking.
To narrow down your search, use the map to drag and zoom in and out of target areas. Or, even simpler, run a filtered search based on geography.
What asset class(es) does the database cover?
Reonomy gives you access to ownership information for anything that isn’t classified as a single-family home. This includes:
- General Commercial
- Vacant land
- Office buildings
- Mixed-use properties
- Special purpose commercial
And, like with geography, if you have a specific asset class in mind you want to find owners for, it’s easy to do so. Simply run a filtered search by your desire asset class and Reonomy will automatically serve up relevant results.
What type of contact information is included?
Here’s the real hidden gem. Reonomy gives you access to the phone numbers, email, and mailing addresses of all property owners associated with an asset.
Most other commercial property owner data sources won’t go beyond the reported owner name, but here, you’ll be able to see the reported owning entity, then drill into that entity to see the associated individuals and their contact information.
So, in the case of an LLC, you’ll be able to see the name of the LLC, the names of its members, and the contact information of those members.
How do I access the database?
Easily. Reonomy’s extensive property intelligence is accessible through a front-end web platform, which is accessible where ever you have internet.
On the platform, layers of data are pulled together, so you can see all associated information on an asset or owner in one place.
If you have a company-wide system in place, Reonomy also allows for more direct integrations, so you can simply bolster your existing workflow with more robust data.
What are the database’s search capabilities?
The open-ended platform allows you to search through your market in the ways you prefer, singling out the assets that meet your preferred requirements.
You can search any market in the nation with a bevy of property, building-level, transactional and owner-related filters. In turn, these filters allow you to tap directly into Reonomy’s database of property owners.
In fact, you can run a quick property owner search in any market, for a variety of asset types, then add a number of other sales, debt, tenant, and owner-related filters.
Can I export information from the database?
Yes you certainly can.
Any list of properties and/or property owners can be exported directly from the platform. Exports come in a CSV file, which can then be easily integrated into your CRM or existing database.
In fact, when exporting a list, you can break out contact information into its own list, in case that is your primary motive in exporting. With these custom leads lists, you have everything you need to strategize and reach out directly to owners, to start winning deals faster.
Does it integrate well with my existing systems?
A useful owners database loses its value if it’s going to disrupt your existing day-to-day process. That’s why we make sure Reonomy’s property intelligence integrates seamlessly, while also adding depth and breadth to your internal database.
The ability to export is a large part of the integration, but is not the only factor influencing the matter. At the most enterprise level, Reonomy’s database can be customized completely, making it easy to scale your business with enhanced insights.
At the most basic level, however, Reonomy property owner data can be exported (as mentioned above) as a CSV, making it easy to be worked in or uploaded to your existing systems.
Reonomy’s database of commercial property owners is more wide-spanning, in-depth, and up-to-date than the other options, as it only builds upon public records.
But, you still may choose to utilize the free option of public records, or go another route and use a commercial real estate data source like CoreLogic.
In any county in the U.S., you can always turn to your public property records for information on property ownership.
How that data is delivered to you will depend on the county at-hand, the state where it lies, and whether the county offers an online search portal or not.
For counties that do offer an online search, you’re in luck, as some may still require that you travel to the county clerk’s office, or reach out to them by phone to inquire about certain documents or property owners.
Despite the time involved, you can always be sure, however, that the data you’re getting from your public records source is the most accurate data available on the market.
Another premier data providers in the industry, CoreLogic offers a unique window into individual properties. That includes ownership data.
RealQuest is CoreLogic’s searchable interface that allows you to tap into their robust database of properties, plus all of the information that they have connected to those properties.
While all of these sources are great, Reonomy brings together a vast array of sources to put forth the most robust commercial property owners database on the market, all the way down to individual owner contact information. This database of not just owners, but property intelligence, is what fuels successful modern deal-making for just about any CRE professional.