As a commercial construction professional, the right tools are a key piece of your fundamental marketing puzzle.
With the right software, you can automate your marketing tasks, improve your ROI, and more efficiently organize your CRE marketing strategy for better results.
From CRMs to social media automation platforms and everything in between, in this post, we’ll show you the best marketing tools to help you successfully generate commercial construction business on a consistent basis.
An efficient marketing strategy is comprised of several different tools, each of which can be implemented to fine-tune and effortlessly organize and deliver your fundamental marketing processes—whether those efforts are inbound, outbound, or a combination of the two.
Finding the right assortment of tools to support your marketing efforts can help you find more targeted leads while generating more leads, all at the same time. Below, see the must-use construction marketing tools for each and every marketing need.
The Must-Use Tools for Construction Marketing
There are several well-regarded marketing tools that every commercial construction business owner should have in their arsenal. Those tools could be broken down into the following categories, each of which we’ll subsequently dive into:
- Lead List Generation Tools
- Marketing Automation Tools
- Content Marketing Tools
- Social Media Marketing Tools
- Paid Advertising Tools
- Email Marketing Tools
- Direct Mail Marketing Tools
Below, find the best construction marketing tools for each of these categories.
Lead List Generation Tools
You can run a property search using a number of different location, asset type, building and lot, sales, debt, and ownership filters to find the properties and owners most relevant to you.
Once you’ve identified properties in need of repair or new construction, you can quickly export your list as a CSV file to be integrated into the necessary tools (CRMs, and so on).
These lists can be used to fuel email campaigns, direct mail campaigns, cold-calls, and other online marketing strategies.
Marketing Automation Tools
HubSpot Marketing is designed to streamline and maximize the efficiency of your marketing activities, allowing you to organize all of your marketing efforts under one database.
While it is a helpful marketing automation tool, it also much more.
Hubspot delivers actionable tools for web design, content creation, SEO, social media, and conversion strategy. With a solid grounding in marketing analytics, HubSpot provides effective guidance on how to tailor your marketing to suit the needs of your individual prospects, increasing conversion rates for your construction business.
HubSpot can also be used to improve your customer service delivery. Its ‘Service Hub’ feature delivers conversational bots, custom support fields, ticketing, customer service automation, and more. The ‘Service Hub’ feature is a brilliant asset if you’re a lone contractor, or you have a small team, and would like to meet your client demand more efficiently.
HubSpot is also a great choice of software if you have just set-up your construction business or are looking to cut back on your annual budget. You can check out the software for free, and upgrade to more comprehensive HubSpot packages as your demand grows.
As a busy construction industry professional juggling client relationships and project draw-ups, you may often find yourself lacking the time required to adequately invest in your marketing campaigns.
One of the biggest benefits of investing in marketing software is that it can help save you time by automating your commercial construction marketing processes.
With Act-On, you can automate every step of your marketing campaign, inbound and outbound.
The platform can help you identify prospective clients and guide them through your sales funnel; saving you time and energy, and closing more deals for your business. Act-On gathers data on your potential clientele and designs personalized content to help nurture your prospects and convert more leads.
For example, if you provide HVAC repair and maintenance services in the San Francisco area, Act-On can help you identify new clients within that market and develop and implement a targeted marketing game plan to close deals quickly.
In addition, Act-On can help you improve your brand message across each of your marketing channels, including your website, social media platforms, and email marketing materials. A consistent brand message will help you generate momentum around a certain image, increasing recognition and trust with your prospects and clients.
CoConstruct is a custom builder database that can be used to fine-tune your marketing messages and elevate your business processes. CoConstruct can be used to manage your prospects and current clients, and automate and track your marketing campaigns to grow your client base.
If you’re new in the business, ConConstruct is a great marketing resource; it provides several customizable marketing materials to help support your commercial marketing.
Moreover, you can also use CoConstruct’s database to design your own marketing branding – or upload your current marketing architecture for use with their templates. You can also access CoConstruct from your smartphone or iPad to easily manage your marketing to-do list onsite as well as in the office. In addition, CoConstruct is a great all-in-one database for tracking jobsite progress, project forecasts, budget, coordinator schedules, and client plans.
KMS Software is a CRM tool designed to meet the needs of project-driven construction organizations. KMS incorporates Microsoft Dynamics with a CRM to power customer services, sales, and marketing strategies, with unique dashboards designed to meet the needs of the construction industry. KMS have tailored products for different areas of the industry, with a platform to meet the needs of contractors and manufacturers. KMS offers a dynamic database that can be used to manage client information, improve sales results, and better your customer service delivery.
KMS can easily be integrated with your favorite office software, including email and Microsoft Office. KMS can also be used on a mobile or tablet, ideal for construction contractors or consultants who are regularly away from the office.
Content Marketing Tools
Successful marketing for construction companies depends on the use of localized keywords to help generate more traffic and higher-quality leads.
While there are several keyword tools on the market, Moz Pro can help you source highly-targeted keywords, with lower levels of competition.
Moz Pro uses data analytics to help track rankings and improve optimization. Looking to improve the SEO ranking of your website? You can also use Moz Pro to improve the SEO of each page on your site with its ‘Optimization’ tool.
Keen to find influencers in the commercial construction industry? Curious to see the kind of content that your leading competitors are posting? BuzzSumo can help you uncover the most popular content currently trending in the industry using keyword search.
You can also use BuzzSumo to find influencers for your commercial construction marketing campaigns, via their high-ranking content.
In addition, you can also rely on BuzzSumo to find the latest news in the construction industry or other relevant content that may be helpful to your clients. Sharing content from other sites will help ensure that your content stays fresh and keeps your leads and clients interested. Sharing relevant content will also show that you have your finger on the pulse of the latest market trends and industry legislation, and help you build up relationships in the industry.
Oracle, the multi-national computer software company, has a cloud-based content marketing platform that allows you to create, publish, and analyze all of your content from one database.
With Oracle, you can deduce the best content for your target audience, utilizing target persona strategies at every stage of the process. Customizable templates can help guide you in your content creation. Oracle also uses analytics to help you track your content’s performance and improve your future output.
Social Media Marketing Tools
Do you market your business on several different social media platforms? Buffer allows you to integrate, analyze, and manage each of your social media platforms from a single database.
Snapped an impressive photo of your latest construction project? With Buffer, you can schedule the same content for each one of your platforms, rather than having to login and update each individual account. Buffer also makes use of data analytics to help you optimize your posts.
When considering marketing for construction companies, it also pays to consider some of the less traditional alternatives on the market. IFTTT, “if this, then that,” is a genius piece of software that allows you to integrate each of your apps and devices.
With IFTT you can easily transform an Instagram snap into a native Twitter image. Alternatively, you can use your smartphone’s voice assist to schedule your social media posts.
Vivial is the perfect tool to help you optimize your social media platforms and marketing materials to effectively target potential clientele in more local, niche markets.
For example, you may be a construction manager in the Manhattan area, looking to ensure that local prospects easily find your business online. With Vivial, you can tailor each of your marketing platforms to lead them straight to your door.
Paid Advertising Tools
Considering that Google boasts around 70% of the world’s online searches, Google Ads is a great place to go for paid marketing for construction companies.
Looking to build up a client list quickly and efficiently? Google Ads is a pay-per-click service that enables you to target highly specific search terms that will place your ad in front of thousands of potential prospects.
Ads on Goolge are highly-customizable and will bring in results faster than SEO, as you’ll appear in search engines as soon as your ad is placed.
One of the biggest benefits of paid search advertising is that it can easily match your budget. With Google Ads, you can set a maximum budget per day to avoid overspending. This is ideal if you are looking for budget-marketing for your construction company.
LinkedIn Marketing Solutions
LinkedIn is one of the most popular platforms for driving targeted clients to your business. With over 500 million active users on the platform, LinkedIn is a worthy platform to utilize to showcase a paid advertisement that will be seen by hundreds of key decision-makers.
LinkedIn Ads allow you to target a specific set of clients. Looking for property managers in the Los Angeles area? You can optimize your ad so that it reaches your highly-specified demographic.
LinkedIn’s sleek platform boasts several paid ad offerings. LinkedIn Display ads, which appear in the LinkedIn sidebar as you scroll, can drive traffic to your page with the right images and copy. In contrast, Dynamic ads can be personalized based on your target audience’s online activity to quickly build trust and rapport. Do you provide HVAC services to the retail industry? Sponsored InMail ads allow you to directly reach out to prospects based on their job title, location, and industry.
Email Marketing Tools
Email marketing tools can help you improve your open rates and increase the number of conversions your email marketing campaign generates.
Your follow-up is key to your success in an email campaign. SendX automatically resends emails to contacts if the original email remains unopened after a set timeframe. SendX also offers a simple and easy-to-use platform, which allows you to track and analyze the success of your email outreach on a regular basis.
ActiveCampaign is one of the leading email marketing campaigns on the market. They allow you to design visually-striking emails, guided by a template of lead-generating copy, which can be automated, personalized and triggered based on your prospect’s level of interest.
Ranking highly for affordability, support, ease of integration with other software, and advanced reporting, ActiveCampaign offers advanced options for construction marketing via email.
Direct Mail Marketing Tools
Direct Mail Manager
As more businesses turn to digital marketing software and strategy, many have forgotten the simple appeal of a direct mailer for building momentum around a business.
By utilizing direct mail, you’ll ensure that you stand out in a digitally-saturated market. Targeted mailing lists can ensure that your mailer gets in front of key decision-makers, and will serve as a physical reminder of your business offerings.
Direct Mail Manager specializes in bespoke direct mailers that you can personalize with your own branding, and have printed within 48 hours. You can use Direct Mail Manager to upload your client and prospect data to help craft personalized direct mailers quickly and easily.
Conquest Graphics offer an online design tool, which you can use to craft lead-generating postcards for your construction business. If you’re a small contractor, or have a small team behind your construction company, you can save time by enlisting the help of an online provider. Conquest Graphics work with the United States Postal Service to manage your direct mail campaign.
No matter the case or need, there are a number of tools that can help automate and enhance your commercial marketing endeavors.
The right marketing tools can help you boost the efficiency of your marketing processes, save time, develop a targeted brand message across multiple channels, and improve lead generation and conversion rates overall.