How to Pinpoint and Engage Motivated Commercial Borrowers

In commercial lending, it’s important to adopt modern data practices in a way that fits your organization’s unique instance. It’ll give your team access to deeper insights and a better understanding of your organization’s universe of potential borrowers.

With the right data, tech, and data processes in place, commercial lenders can:

• Use a more targeted approach to finding new lending and refinance opportunities. Instead of connecting with potential buyers, you can ensure you’re only interacting with motivated borrowers, and speak to them on that level right from the start.
• Tailor the conversations you have and information you present to potential borrowers. You can bring the data you use to life and convey to your prospects that you understand their needs on a more granular level.
• Determine the significance of owner holdings to identify lifelong clients and prioritize long-term opportunities over the short-term.

Throughout this guide, we go into detail on the tactics above and illustrate the benefits of adopting a more strategic, data-led approach. Download now to continue reading!