|TABLE OF CONTENTS|
|1. Storm Reports|
|1.2 NOAA’s National Weather Service|
|2. Storm Damage Reports|
|2.1 StormIntelligence Verify|
|3. Hail Reports|
|4. Hail Damage Reports|
|4.3 Interactive Hail Maps|
The roofing industry is very competitive, on both the residential and commercial sides of the business. Word of mouth referrals usually only keep people in business for so long.
Instead, roofers must constantly drum up ways to generate roofing leads through other avenues.
One way to do so is by tracking storms. When a big wind, hail or other weather event is set to occur, there’s a good chance that roof damage will follow, and for roofing contractors, that means new, immediate business.
But “storm chasers,” as these roofing professionals tend to be called, need to operate methodically in order to be successful. Storm reports are an incredibly helpful tool for roofers as they prepare for, track, and analyze powerful weather events.
This article is the definitive roofer’s guide to storm and hail reports that can be leveraged to generate new business.
The Best Storm and Hail Reports for Commercial Roofers
The basic tactics of building, replacing or repairing a roof haven’t changed much over the years. Sure, there have been improvements in materials, but it’s really been technology that has had the greatest impact on the industry.
Particularly, technologies are helping roofers prospect and reach property owners more quickly.
But, savvier commercial roofers are now placing a greater emphasis on leveraging new technology, like aerial maps, data platforms, and real-time storm and hail reports.
Find Storm and Hail Damage Leads with Reonomy
Before we dive in, an important caveat: these storm and hail reports are only as effective as the preparation a roofer has put into finding and connecting with his or her target audience.
For instance, your business may determine that they are looking for business within a 50-mile radius of the Des Moines, Iowa area. Specially, you may be targeting property owners with roofs at least 50,000 square feet in size.
With Reonomy, you can search and find these properties, along with the contact information of the owners of those properties, and reach out to owners directly before and after any storm takes place.
Reonomy can be used to generate a list of leads and to keep in contact with property owners year round. Once any storm does hit, those owners will have you top-of-mind.
Understanding your target market (or markets) is a critical first step for before investing in storm or hail damage reports. Otherwise, you might end up paying for reports that you don’t know how to best utilize.
Once you’ve developed your target market and compiled a list of property owners, the following storm and hail reports can be invaluable for generating new business.
Storms can come in all shapes and sizes, ranging from severe wind to severe rain. Some areas are more likely to be affected by hurricanes, while others are more prone to tornados.
Roofers and storm chasers should understand what types of storms are most likely to affect their target markets when looking to purchase storm reports.
For instance, a tornado report won’t do roofers much good in New England, as tornados are few and far between in that region, of course.
However, a commercial roofer based in the Boston area may want a storm report that tracks snowstorms, as Nor’easters can bring significant snow, wind and rain – which can all cause roof damage, particularly in New England where the building stock tends to be older.
Here are a few types of general storm reports that come in handy for commercial roofers looking to generate business leads.
In addition to providing live weather radar, watches and warnings, the reporting system offers ground-based storm spotter reports. The reports are interactive and easy to use.
Roofers can zoom in to the street and/or rooftop level in order to view satellite, road and combo views of their target markets. Storm chasers will appreciate the ability to track their GIS location live on the map, which allows them to be close by, ready to respond to storm damage as soon as it occurs.
NOAA’s National Weather Service
The NOAA’s National Weather Service provides storm reports through its “Storm Prediction Center.” This national service provides daily updates about the times, locations and types of storm event occurring throughout the U.S. at any given point in time.
This is a useful tool for commercial roofing companies that operate nationally and want a better understanding as to where they should be deploying company resources after storms.
Savvy roofers can pull data from the Storm Prediction Center and analyze it for historical trends and patterns.
This may help storm chasers who are looking to find business in new geographies. For instance, a quick look at data from April 2019 shows that tornados were most prevalent in Kansas, whereas Nebraska and Montana had high incidences of hail reports.
Storm Damage Reports
Whereas StormIntelligence provides historical and real-time data on weather events, StormIntelligence Verify is the specific product commercial roofers will want in the aftermath of a storm.
These storm damage reports are all-encompassing: the company uses weather radar technology to map the exact size and path of storm damage.
The output is a storm damage report that provides a thorough overview of any damage that occurred (or not). Users can specify the type of storm report they’d like to receive, from hail to wind, to rain and evening lightning.
The Lightning Strike Reports, for instance, provide a tabular listing indicating the number of cloud to ground lighting strikes that occurred within a specific radius during the user-requested period of time.
Each storm damage report includes a full written summary, detailed mapping, and compilation of data for each lightning strike within the referenced area.
One of the most specific yet prevalent types of storm reports, and one that is perhaps most important to commercial roofers, are hail and hail damage reports.
HailPoint offers a range of hail reports that commercial roofing companies will find useful.
The subscription-based service provides routinely-updated hail maps based upon your geographic preferences (metro-level, state-level, and national-level subscriptions are available).
HailPoint provides everything from historical hail damage to alerts about upcoming hail storms.
One of the unique features of HailPoint is its ability to generate hail reports overlaid with specific impact metrics, such as housing and population affected by various size hail. This is incredibly useful for roofers.
A commercial roofer, for example, may want to focus their energy on areas known to have greater population density, as this would indicate there are more roofs that may need repair after a hail storm.
HailPoint can also generate hail damage reports that show specific areas where hail has occurred. Subscribers can zoom into the rooftop level, allowing roofers to assess storm damage before approaching a potential customer.
Hail Damage Reports
Taking hail reports a step further, there are specific resources that you can turn to to find information specifically on damage caused by hail storms.
WeatherGuidance also offers hail and wind verification reports. These reports provide a thorough accounting of hail, high winds, and other weather variables soon after a storm has occurred.
The hail damage reports provide street-level detail for roofers looking to quickly respond to customers after a storm.
WeatherGuidance provide two types of hail damage reports: the basic report documents hail and high winds (50 MPH or more) at a specific address, with up to a three-year history at that address.
The forensic report is more detailed and includes other weather events, such as heavy rain, ice and snow. The forensic report maps each weather event and includes a full written report for roofing contractors.
HailStrike bills itself as the only hail mapping services that provides hail damage reports based entirely on science.
Rather than focusing merely on the size of hail, as some companies purportedly do, HailStrike provides hail damage reports that also look at the intensity of the storm, as the intensity can be a more reliable indicator than hail size alone.
HailStrike uses an “intensity scale” to help users identify areas most likely to be affected by hail storms. This allows roofers to be productive and efficient with their time when prospecting new commercial roofing leads.
Interactive Hail Maps
Interactive Hail Maps is a way for roofers to generate their own hail damage reports. The mapping tool provides real-time data on hail damage and utilizes software specifically designed with storm damage restoration professionals (roofers, exterior contractors, public adjusters and the like) in mind.
All plans include “Hail Replay,” a frame-by-frame accounting of hail damage using radar imagery.
When adequately prepared, roofers and storm chasers can experience a dramatic uptick in new business in the aftermath of a hurricane, a tornado, a hail storm or heavy snow coupled with high winds.
Just as real estate brokers need to stay up to speed on local market trends, roofers and storm chasers need to stay on top of the forecast.
Thoughtful prospecting, combined with an acute eye toward impending storms, can result in phone lines flooded with calls from damaged-sustaining property owners.
In this highly competitive industry, roofers need every edge they can get. These tools can help generate new business, one storm at a time, time after time.