In addition to storm and hail tracking tools, many roofing professionals use Reonomy to source qualified prospects and get immediate access to their contact information.
|Jump to Section:|
|1. Storm Reports|
|1.2 NOAA’s National Weather Service|
|2. Storm Damage Reports|
|2.1 StormIntelligence Verify|
|3. Hail Reports|
|4. Hail Damage Reports|
|4.3 Interactive Hail Maps|
Whether servicing primarily residential or commercial clients, roofing companies must find new and creative ways to consistently generate targeted roofing leads in a very competitive industry. Without accurate, timely storm and hail reports, that won’t be very easy.
Roof repair and restoration service providers can take advantage of storm and hail reports to not only track and analyze severe weather, but to also identify potential new business.
Best Storm and Hail Reports for Roofers
Aside from improvements in materials, the basics of roofing haven’t changed much over the years.
It’s really been technology that has had the greatest impact on the industry. Particularly, new digital tools have helped roofing service professionals generate lists of qualified prospects and reach those property owners easier than ever.
Many companies still rely on tried and true methods like canvassing, direct mail, and attending events and trade shows where they can pursue new business partnerships.
But, savvier roofing biz dev teams are now placing a greater emphasis on leveraging new technology, like real-time storm and hail reports, aerial maps, and property intelligence.
Connect With Storm and Hail Damage Leads Using Reonomy
An important piece of advice: Getting in touch and nurturing relationships with property owners is just as important in the roofing business as in any other building service industry.
Your sales team should be connecting with owners on a regular basis, instead of only reaching out to them when a storm hits.
With the Reonomy platform you can gain access to the property intelligence necessary to understand owners as prospects, as well as their contact information.
Your organization may decide to expand its business within a 50-mile radius of the Des Moines, Iowa area, specifically targeting property owners with roofs of at least 50,000 square feet.
Using Reonomy’s robust search features, you will be able to generate qualified leads that fit the criteria above. With contact info in hand, your team can then focus on reaching out to the owners directly and building that relationship.
Once a storm does hit, those owners will have you top-of-mind.
Property intelligence from a platform like Reonomy can help you understand your target audience on a property level. Furthermore, the platform can be used to generate leads and to keep in contact with property owners year round.
Storm and hail reports, on the other hand, can help you understand what’s impacting those properties and causing the owner to be in need of your service.
Let’s look at the best storm and hail reports to use alongside property intelligence platforms.
Storms can bring severe weather of all types and sizes, including high winds, heavy rain, flash flooding, and fires—or any combination of these.
Some areas are more likely to be affected by hurricanes, while others are more prone to tornados—you get the gist. For that reason, general contractors and storm chasers need reports specific to their region of focus and the type of severe weather that’s likely to occur there.
For instance, a tornado report won’t do roofers much good in New England, whereas snow reports won’t be of much help to Floridians.
Thankfully, there are a number of tracking tools and storm reports on the market today. While some track and analyze only a specific weather condition, others cover everything.
First, we’ll review a few general storm report services that can come in handy for roofing teams looking to keep tabs on severe weather conditions.
The service offers live weather radar, watches and warnings, ground-based storm spotter reports, interactive and easy-to-use maps, historical data, and real-time updates.
Users can zoom in to street and rooftop level and view satellite, road and combo views of their target markets and individual properties.
Organizations focused on storm chasing, in particular, will appreciate the ability to track their GIS location live on the map, which allows them to be close by, ready to respond to storm damage as soon as it occurs.
NOAA’s National Weather Service
The NOAA’s National Weather Service is another great source for robust storm data. Its Storm Prediction Center provides daily reports about the times, locations and types of storm events occurring throughout the U.S. at any given point in time.
This tool can be particularly useful for commercial roofing companies that operate nationally and want a better understanding as to where they should be deploying company resources after storms.
Savvy restoration professionals can pull data from the Storm Prediction Center and analyze it for historical trends and patterns in order to help their teams on the ground find business in new geographies.
For instance, a quick look at data from April 2019 shows that tornados were most prevalent in Kansas, whereas Nebraska and Montana had high incidences of hail reports.
Storm Damage Reports
Another product by WeatherGuidance, StormIntelligence Verify offers verification of various weather events such as hail, high winds, heavy rains, and evening lightning. Reports can be generated for an individual address or other specific location.
The service utilizes weather radar technology to map the exact size and path of storm damage. The output is an all-encompassing report that provides a thorough overview of any damage that occurred (or not).
The Lightning Strike Reports, for instance, provide a tabular listing indicating the number of cloud to ground lighting strikes that occurred within a specific radius during a defined period of time.
Each storm damage report includes a full written summary, detailed mapping, and compilation of data for each lightning strike within the referenced area.
StormIntelligence Verify can provide invaluable insights to restoration companies looking to drum up new business in the aftermath of a storm.
One of the most popular types of storm-specific reports among commercial roofing and restoration companies, and perhaps most important to their business development efforts, are hail and hail damage reports.
HailPoint offers a range of hail maps and hail reports that can be a great source of leads for roofing sales teams.
The subscription-based service provides routinely-updated hail maps on a national, state, or individual metro level. It also offers address specific hail reports, as well as hail damage history and alerts about upcoming hail storms.
One of the unique features of HailPoint is the ability to generate hail reports overlaid with specific impact metrics, such as housing and population affected by various size hail.
Commercial roofing and restoration companies, for example, may want to focus their business development efforts on areas with greater population density, as this would indicate there are more roofs that may need repairs after a hail storm.
Hail Damage Reports
In addition to general hail reports, there are specific resources that you can turn to to find information on property damage caused by hail storms.
In addition to the storm reports we discussed above, WeatherGuidance also offers hail and wind verification reports. These reports provide a thorough accounting of hail and other weather variables after a storm has occurred.
WeatherGuidance offers two types of hail damage reports. The basic verification report lists dates when hail of 0.75 inch or larger occurred at a specific address, with up to 10 years of historical data.
The forensic report is more detailed and includes verification of not only hail, but also wind and any other weather events that occurred at a specific location within the past 10 years. The forensic report also maps the entire storm track as it relates to the subject property.
HailStrike bills itself as the only hail mapping service that provides hail damage reports based entirely on science.
Rather than focusing merely on the size of hail, as some companies purportedly do, HailStrike provides hail damage reports that also look at the intensity of the storm, as the intensity can be a more reliable indicator than hail size alone.
HailStrike uses a proprietary Intensity Scale to help users identify the areas most affected by hail storms. Your roofing sales team will be a lot more productive and efficient with this information at their disposal.
Interactive Hail Maps
Interactive Hail Maps lets users generate their own hail damage reports.
The mapping tool provides real-time data on hail damage and utilizes software specifically designed with storm damage restoration professionals (roofers, exterior contractors, public adjusters, etc.) in mind.
All plans include the company’s proprietary Hail Replay feature, a frame-by-frame playback of hail storms using radar imagery.
When adequately prepared with tools like the ones discussed in this article, roofing and restoration teams can generate a dramatic uptick in new business in the aftermath of hurricanes, tornados, hail storms, and other inclement weather.
Just as real estate brokers need to stay up to speed on local market trends, the roofing industry needs to stay on top of the weather forecast and follow up with data-driven, thoughtful prospecting.
In this highly competitive industry, your team needs every edge they can get. These tools can help generate new business, one storm at a time, time after time.