For a definitive guide on how to effectively source leads for commercial contractors click here.
Strengthening online presence is key to improving search traffic. A high search engine ranking doesn’t occur accidentally – there are too many companies and people competing for success and Google filters effect how a business ranks.
92% of consumers use search engines to discover local businesses. With such a high percentage of consumers using the Internet to guide where they spend their money, visibility in search results is essential to digital and business success.
SEO – What is it?
SEO (search engine optimization) is the practice of optimizing websites to rank as high as possible in the search results. Local SEO is the discipline of optimizing websites to appear in local search results.
As a commercial contractor, local search results can operate as the main driver for high quality new leads. Local search results are triggered at the top of a search engine results page by a relevant query and often accompanied by a map directing users to the location of the businesses listed. Location can sometimes beat out quality in terms of returned search.
When creating or editing a google business listing for your company, selecting a category is one element that has a significant impact on search results. Select the most specific category, unless there is a competitor ranking higher. Then find out the exact category they are using, and if it makes sense, switch to that category. Also important to note – selecting too many categories can diminish your search results.
With constantly evolving search engine algorithms, how do businesses thrive in a highly competitive and ever-changing environment?
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google reviews, counts and scores are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.
How to Improve Ranking in Google
The first step in improving your ranking in google is to conduct an assessment of your current performance. A simple site audit for local SEO begins with reviewing a website and asking the following questions:
- What webpages exist?
- Is content relevant to customers in the area?
- Is the business name, address and phone number present and clearly identifiable on the homepage and any other necessary pages?
Another key question is: How long are users staying on each page? What is the bounce rate? The ideal is to engage users with content long enough to take the desired conversion step for a particular page and not “drop off”. If they’re not converting, this is a sign that content updates are needed and a clear CTA (call to action) is required. The goal is always to decrease your bounce rates and increase your conversion rates.
How high do you rank in local search results? How about traditional search results? How do these rankings compare to your competition? Typically, higher rankings equal more traffic and more revenue. That’s what SEO is all about.
Reonomy as a lead generation tool
Like anything, practice makes perfect and in order to stay on top of the highly competitive SEO world, you have to put in the work and stay familiar with the regular trends and changes. Naturally, this requires a certain amount of SEO specific knowledge, not to mention time and manpower resources.
Reonomy is one tool used by many commercial contractors in their efforts for identifying new business opportunities. Reonomy facilitates the creation of tailor made lead lists based on various criteria such as property type, property location, or when a property was last renovated. These lead lists can be built and exported in minutes and they contain property owner information that can be used by a commercial contractor as part of highly targeted sales and marketing activities. To find out more about the tool’s capabilities click here.
Looking for a way to connect with commercial property owners? Sign up for a free trial of Reonomy National today.