Ultimately, this page is your path to finding more storm damage leads and landing more general contracting and roofing jobs in your market.
The tactics mentioned here can be used to connect with many owners in bulk throughout the year, or to connect with individual owners when you’re in a pinch.
|You’ll see how to:|
|1. Track Down Storm-Damaged Property Owners|
|2. Track Down the Storm Path|
|3. Improve Connection Rates with Owners|
1. Track Down Storm-Damaged Property Owners
Despite being a very time-sensitive service, most storm damage repair jobs are won by those with pre-existing relationships with the property owner.
The tips below allow you to be proactive and persistent, so you can remain top-of-mind with property owners when they’re in need of repairs.
Put yourself in the shoes of an owner…
You’re in need of urgent repairs. Who would you reach out to—someone you’ve connected with and like, or someone completely new? The answer is simple.
By connecting with leads year-round, you can sure up a lot more business when mother nature runs its course.
Here are some ways to do that:
Identify Owners with Reonomy Property Intelligence
The Reonomy platform allows you to quickly search your market for commercial properties of a specific type, size, and age.
Aerial shots can be used to see the type of roof a building has, not to mention the specific layout of the property.
Then, you can quickly access property owner details and contact information to reach out at the exact moment of your liking.
Within a few minutes, you can build a lengthy lead list within your target market that includes the names and contact information of owners.
Whether you’re looking to build relationships with Buffalo, NY multifamily owners ahead of winter, or strike immediate deals with OKC retail owners ravaged by hail, property intelligence could serve as a huge help.
For instance, you might be looking for buildings with a roof area of at least 50,000 square feet in Los Angeles, California.
A quick filter add in the Building and Lot tab allows you weed out all of the properties that don’t meet that size and/or location.
Then, with a list of properties, you can quickly jump into property profiles to see aerial images of a property owners, as well as the associated owner(s) of the property.
By doing this, they’ll know you’ve done your homework and will be more likely to interact with you.
Combine Reonomy with the necessary weather forecasting apps and marketing strategy, and property owners won’t even have to think about who to call when mother nature finally strikes.
Leverage Multi-Channel Marketing
On top of the leads you can find on Reonomy, you must put some time into building out the necessary marketing channels, as well. An effective inbound marketing channel, for example, can generate a ton of leads on its own.
For one, it’s not really a question anymore as to whether or not you should have a website.
If you have a business, then a website is a necessity.
Invest in a well-designed website and create localized web content that’s optimized for search engines.
Spend some time building a social media presence to increase your brand recognition and send some extra traffic to your website.
Couple this digital media with some high-quality print material to share with prospective customers as collateral.
We believe print collateral is especially important for storm chasers.
This could include direct mailers, flyers, or even just a professional business card that you drop in someone’s mailbox.
The benefit to print collateral is that someone can tuck your information away for a rainy day—pun surely intended.
This way, if a hail storm, hurricane, tornado or other major weather-related event occurs, a property owner can easily recall your name and number to discuss all of their construction and repair needs.
2. Track Down the Storm
When major weather events occur, it’s important for storm chasers to be ready to react.
That’s why, aside from the ongoing outreach done throughout the year, it’s also very important to be able to reach out to targeted owners at the drop of a hat.
In order to react and reach out before the competition does, you’ll likely have to use some kind of storm and/or hail tracking app to have an idea of where leads are (or could be).
See some great examples below:
Hurricane Pro is an iPhone app that bills itself as the “ultimate hurricane app,” and can be used for commercial contractors in search of hail damage leads.
One of the things we like about Hurricane Pro is its integration with Twitter, which allows users to access crowd-sourced updates about a storm in real-time.
After all, there’s no better intel than the intel coming from those who are right there on the ground experiencing the storm first hand.
StormEye is a storm-tracking app that can map the direction and intensity of storms, and then pinpoint an ETA for its arrival.
StormEye overlays this data onto Google Maps, which helps users follow a storm’s path in real-time with remarkable accuracy.
RadarScope is yet another mapping tool for storm chasers, but this app provides more nuanced data for users.
The app uses advanced Level 3 radar images to monitor rainfall and wind speed, which may be difficult for all but the most experienced storm chasers to interpret.
AccuWeather is one of the most popular weather monitoring apps, for storm chasers and the general public alike.
Its features are easy to use, particularly for someone trying to track down hail storm damage leads who may not be well versed in technology.
The app allows you to follow a storm on the radar, with colors indicating the intensity of the storm at any given point in time.
It also allows you to track multiple locations at once, and will send out alerts as intense storms approach.
One of the tremendous benefits you can get from any storm tracking app is that it helps you not only reach out to owners at the right time, but helps you follow up with owners as well.
So, perhaps you connected and had a great conversation with an owner who didn’t need your services at the time of your initial connection.
Knowing they’re in the midst of bad weather, you can follow up with them to see if everything is okay, and if they can use your help.
3. Improve Connection Rates with Owners
Whether it’s immediately after a storm or not, the way you reach out to owners is crucial.
Consider this: Right after a storm strikes and causes serious damage, not every owner is going to be in the mood to have a discussion with you.
In any case, you should pick your spots carefully, and use the information you’ve collected from Reonomy to build very personalized, hyper-specific talking points for each owner.
There are quite a few ways you can then reach out to offer your services to an owner.
Call or text owners in the storm’s path.
By now, most storm chasers will have a good idea of where the most damage occurred.
Use the data you’d previously collected with Reonomy to begin calling property owners that meet your business’s specific criteria – such as roofs of a certain size or within a certain geography. Offer up your services accordingly.
You can also use a call or text to reference the previous calls or marketing you sent to the owner before the storm hit.
If they received your original message, your follow up may ring a bell.
Go door to door.
Less so a go-to for commercial roofers, storm chasers can still find some success by going to an area affected by a storm and physically knocking on doors.
Reason being, while commercial owners are not usually on the premises of their property’s often, they may spend time there immediately after a storm taking inventory of the work that needs to be done.
For example, a property owner that invested in a self-storage facility in Texas may have experienced significant hail damage.
This could be a great hail damage roofing lead, except the property owner isn’t picking up his phone when tried at the office.
This gives you an opportunity to meet face-to-face and remind them of your services.
Invest in paid advertising.
If there’s a time for storm chasers to invest in paid online advertising, it’s before and after a major storm is in, or expected to be, in town.
Unlike other inbound marketing efforts like your website and SEO strategy, paid advertising on Google will help generate storm damage leads at the flip of a switch, as owners search the platform for contractors and immediate help.
Make connections on social media.
The best referral is from someone who already knows and trusts you, right?
Use the time before and after a storm to put out content on your social media platform about the services your company offers, and how you may be able to help those affected by the storm.
With any luck, someone in your network will refer you to someone they know needs a commercial roofer.
No matter which approaches you utilize to find hail and storm damage leads, your timing is always going to be the most important part—from staying in contact with owner before and after a storm, to having the marketing strategies in place to keep them aware of your company year-round.
And don’t forget: Always be proactive and persistent.
Those who establish themselves as reliable storm chasers will find it easy to generate storm damage leads down the line.