Your 8-step guide to investing in multifamily, land, and all commercial property in Opportunity Zones across the United States:

  1. Understand how Opportunity Zones work and what the benefits are.
  2. Find the location or specific Opportunity Zone you’d like to invest in.
  3. Find your ideal investment property with Reonomy.
  4. Get the owner details and contact information for that property with Reonomy.
  5. Self-certify or locate an Opportunity Zone Fund.
  6. Build your pitch.
  7. Reach out directly.
  8. Wait 5-10 years and reap the tax benefits.

Familiar with Opportunity Zones and simply want a tool for investment? Reonomy currently has the only Opp Zone property and owner search tool on the market.

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How to Invest in Opportunity Zones

While it may be abundantly clear that Opportunity Zones present great benefits to those that invest in multifamily, land, and commercial real estate, it hasn’t always been made entirely clear, A) what those exact benefits are, and B) what someone has to do to make an investment.

The program, which was put into place in December 2017 in the Tax Cuts and Jobs Act, has three levels of tax benefits. And interestingly enough, one of those incentives will no longer be attainable for investments made after 2019.

So, to clear the air on investing in Opportunity Zones, below is an 8-step guide describing exactly how to invest in Opportunity Zones across the nation, whether you’re looking for multifamily, land, or any other commercial asset.

1. Understand how Opportunity Zones work and what the benefits are.

This step may seem obvious, but given the long-term commitment needed to reap the rewards of Opportunity Zones, investors should do the proper due diligence in learning about the program itself.

The full benefits of the program come to fruition after holding an investment for 10 years.

An investor must reinvest capital gains within 180 days of the realized exchange date of those gains. That capital must be invested into a Qualified Opportunity Fund—all funds must hold at least 90% of their assets within Opportunity Zones.

Once an investment is made, an investor can defer the taxes on the capital that they’ve reinvested. Those taxes can be deferred until December of 2026 the latest. If an investment is held beyond 2026, and is held for ten years, investors qualify for full tax exclusion on their Opp Zone investment capital gains, not the original deferred gains.

The full breakdown of Opportunity Zone tax breaks is as follows:

  • After holding an investment for five years, 10% of the original deferred capital gains are excluded from taxation.
  • After seven years, 15% of the deferred gains are excluded from taxation.
  • After 10 years, 100% of Opportunity Zone Fund investment gains are excluded from taxation.

Since the original gains can only be deferred until 2026, to meet the seven-year benefits, investors must make a play within the 2019 calendar year. To meet the five-year benefits, you’d need to invest by the end of 2021.

You can visit our full Opportunity Zone overview for a more detailed breakdown of the program and its benefits.

2. Find the location or specific QOZ you’d like to invest in.

Once you’ve done your due diligence on the Opportunity Zone program, you can begin to dive into specific markets to see where Opportunity Zones are.

There are a number of Opportunity Zone mapping tools across the U.S., even non-contiguous states, showing exactly where qualified zones lie across the nation’s 3,000+ counties.

These tools often offer a snapshot of each zone, including population totals, poverty rates, census tract numbers, and so on.

To take a property-specific approach, Reonomy’s Opportunity Zone property search allows you to search for multifamily, land, and all other commercial assets, in any market, that are located in a Qualified Opportunity Zone.

This can help with steps 3 and 4—finding Opportunity Zone properties and their owners.

3. Find your ideal investment property with Reonomy.

Now to the real due diligence. Once you’ve done the proper amount of research to understand the Opportunity Zone program and where qualified zones are, you can begin to dive into individual markets to find off-market investment properties.

Let’s say you’re looking for an Opportunity Zone investment property in Alameda County, California.

With Reonomy, you can quickly run an Alameda County property search for any commercial asset, including multifamily and land, as well as sub-classes of each.

Reonomy Alameda County Property Search

Within any state, city, MSA, county, zip code, neighborhood, or on any individual street, you can filter your search results to only see properties that are located in QOZs.

Under the Building & Lot tab of the search platform, you can simply apply a “Yes” or “No” to search specifically in or outside of Opp Zones.

Reonomy Alameda County Opportunity Zone Property Search

From there, you can add a multitude of asset class, sales, debt, and ownership filters to make your Opportunity Zone property search more granular.

So, say you’re only looking for multifamily properties in Alameda County Opportunity Zones.

Once you select “Yes” for Opportunity Zone properties, you can move to the Asset Type tab and add filters for multifamily properties and sub-classes of those properties.

Reonomy Alameda County Multifamily Opportunity Zone Property Search

Out of Alameda County’s nearly 15,000 properties in Opportunity Zones, 6,700 are classified as multifamily.

Now, you can continue adding building and lot specifications, such as number of units and square footage, or you can search for properties based on their most recent sales and mortgages, or based on who the owner is.

The level of granularity for which you search is entirely up to you.

4. Get the owner details and contact information for that property with Reonomy.

Once you’ve identified a property or properties of interest and analyze them as opportunities, you can use Reonomy TrueOwner to quickly find out who the owners are, along with the contact information of those owners—even if the owner is an LLC.

Once you spot a property, visit its profile page and check out the Ownership tab. There, you’ll be able to see the reported owner of the property, whether it’s an LLC or an individual.

You’ll also be able to see the members and holding companies associated with the owning-LLC, along with phone numbers, emails, and mailing addresses to use for direct outreach to decision-makers.

Reonomy Alameda County Opportunity Zone Property Owner

This is where the benefits of off-market deal-making come most into play. By avoiding broker fees and the competition of other investors, searching off-market for Opportunity Zone properties can start paying off from day one.

As Opportunity Zone commercial real estate becomes more widely adopted across the country, searching off-market could be key to finding ripe investment properties before they hit the market.

5. Self-Certify or Locate an Opportunity Zone Fund.

With your eyes set on a target property or properties, you have to make sure you have access to a Qualified Opportunity Zone Fund in that market.

One option is to self-certify as an Opp Zone Fund. That can be done by filing the IRS 8996 form and submitting with your taxes. This form is also used to measure existing QOFs to make sure they met the necessary standards in the previous tax year.

Without establishing an Opportunity Zone Fund yourself, you can turn to a number of different QOFs. While many funds focus on larger markets and multifamily properties, there is a great variety of QOFs across the country.

Investing in established Opportunity Funds may come with a fee as well, however. For more sophisticated investors, self-certifying is a better option for saving on investment fees and having control over what those investments are.

6. Build your pitch.

As long as you have established an LLC or other entity as an Opportunity Fund, and as long as that Opportunity Fund has at least 90% of its assets in Opportunity Zones, the only thing left for you to do is strike a deal.

If you’re sourcing off-market deals on Reonomy, you can do that by building a personalized pitch and reaching out to owners directly, using the knowledge you’ve gained from analyzing their properties and full owner portfolio.

For example, if you see that someone owns a 14-unit multifamily property in Alameda County, you can call and reference that property and its granular details.

You can build a call script that references the size of the building and recent sales. You can also reference other properties in their portfolio to further prove your expertise.

In the case of business-tenant properties, you can also use Reonomy to see the tenants in a building—this can also be used as pertinent information when speaking with property owners.

7. Reach out directly.

Once you’ve built a fine-tuned pitch, you can use the contact information you’ve sourced from Reonomy and reach out directly to the decision-makers behind an Opportunity Zone property.

Not only can you build a more personalized pitch, but you can also forego interactions with any gatekeepers and non-decision-makers.

Doing all of this off-market lets you interact with a minimal amount of people while still saving money, in-line to even more long-term benefits from the Opportunity Zone itself.

8. Wait 5-10 years and reap the tax benefits.

So, you’ve searched off-market for Opportunity Zone properties in Alameda County, found two that suit your investment strategy, reach out directly to owners and close two deals.

The only thing left to do is wait and hopefully see the rapid growth of the Opportunity Zone you are invested in—and eventually reap the tax benefits of your investment.

With the time for maximum benefit running out, it’s important to make moves sooner rather than later.

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