Commercial real estate is a very market-focused industry—whether you’re a sales broker, loan officer, roofer, solar installer, insurance agent, or anything in between.

When using the Reonomy Platform, there are two ways that you can discover properties and owners in a specific market.

One way is to run a property search using Reonomy’s Location search filters, which include the ability to find prospects by state, city, MSA, county, zip code, neighborhood, or street name.

(To see how to use those filters, visit our previous post).

The other way is to search the area using Reonomy’s map tools—which allow users to draw a radius or polygon of any size, anywhere in the US, then quickly sift through property data in that area and reach out directly to property owners.

Reonomy Map Area Search

The map is very workable, and can be used in a few different ways.

It can be used as a supplemental part of your search—an extension of a filtered search, after you’ve already added other search filters.

If you decide to first add location, property type, sales, or debt filters, the map will continuously update accordingly as each filter is added, eliminating prospects that don’t meet your specifications.

At any point in your filtered search, you can begin using the map tools to further refine your results or zoom into certain areas.

If you prefer, you can also begin your search with the map, and use it entirely on its own.

Your Map Search Begins

Upon entering the Reonomy Platform, by default, the map view will appear as half of the screen:

Starting Your Map Search on Reonomy

The general roaming abilities make the tool a very customizable way to search for prospects.

The radius and polygon tools within the map make it even more customizable, allowing you to dive into any nook and cranny of your market of choice.

You can find Reonomy’s polygon and radius map tools under the “DRAW” tab that hovers atop the map itself:

Reonomy Polygon and Radius Draw Map Tools

There, you can select one of two options:

1. Radius: This tool allows you to draw a circle of any size to only see commercial assets within that radius.

2. Polygon: This is your “free draw” tool. It allows you to draw any custom shape of your choice, of any size, to only see prospects within that space.

Below we’ll show you exactly how you might utilize these tools to unlock new opportunities for your business and win new clients.

A big part of your map area search is knowing how the different tools can be utilized in tandem with the rest of the platform to generate your intended results.

With that, we’re going to take a look at:

How to search freely with zoom and lateral movements.
How to use the radius map tool.
How to use the polygon draw tool.
How to remove your map drawing.
How to search in satellite/earth view.
How to view individual parcels.

How to search freely with zoom and lateral movements:

This is the most free way to search the map for properties on Reonomy.

In fact, you might consider it “roaming” more than you would consider it actually “searching.”

Once you open the platform, click and pull to move laterally, or scroll up and down to zoom in and out, just as you would on Google Maps.

(Reonomy’s map tool is, in fact, simply a Google Maps integration, so general map functionalities are largely the same.)

As you move freely within the map, Reonomy will show you all of the commercial properties that sit within the visible area, no matter how large or how small.

The number of blue dots that appear on the map will be limited, but your left-aligned list of properties never will be.

There is also no limit to your lateral movement and zooming. You can start with a broad view of the entire U.S. and work your way down to a single property, all by simply dragging and zooming freely.

How to use the radius map tool:

One way to refine the location within the map is to use Reonomy’s radius drawing tool.

This adds a custom-sized radius around an area of your choice.

Simply click the “Radius” button in the top-right corner of the map (as shown above).

Once you do so, your mouse should appear as crosshairs on the map.

To set your radius, click the map and drag your mouse in any direction—as you drag, the radius will increase in size.

Reonomy Radius Map Tool Search

The center of your radius will be where you first clicked, so if you’re basing your search on something specific, such as a metro area or landmark, click on that landmark to begin setting your radius.

Once your radius is set, Reonomy will show you all of the properties that sit within that area (and only those properties).

At that point, you can begin analyzing property details on individual assets (which will cover in more detail below).

How to use the polygon draw tool:

The polygon draw tool serves a similar purpose to that of the radius tool, but is more customizable, and is typically used for more granular location searches.

There is no designated shape with this tool.

With the polygon draw tool, you can freely drag and drop lines. Those lines will represent the borders of your preferred area.

Each time you click, you place a line endpoint. Your area is not set in stone until you’ve made a complete, closed-off shape.

Reonomy Polygon Draw Tool Search

This tool is often used to single out specific streets, blocks, or sections of neighborhoods, as opposed to the more inclusive results that come from a radius search.

Search around highways, in or outside central business districts and so on.

How to remove your map drawing:

If you’d like to remove your radius or polygon shape on the map and start a new search, it is as simple as clicking “Clear” which will appear underneath the “DRAW” tab once you have drawn a shape on the map.

Reonomy Clear Map Drawing

How to search in satellite/earth view:

You can also switch back and forth between Map view and Satellite view, just as you would on Google Maps itself.

Simply click the box in the bottom left corner to change your map landscape:

Reonomy Map View Standard

Upon clicking, the map will switch over to Satellite view, with each blue dot changing to a more visually-friendly shade of orange:

Reonomy Satellite Map View

This gives you a better visualization of the actual land you’re viewing.

Instead of looking at lot shapes, you can see the actual layout of neighborhoods and streets to get a better feel for your desired properties and their surroundings.

How to view individual parcels:

The most granular way to search on the map is to view individual parcels.

This can be done by clicking on an individual parcel while in your map area search.

Once you click on a parcel, one side of the screen will show its building and lot, sales, debt, ownership details, and street view, with your map or earth view still present on the right side.

Parcel Map View

This tool is often used to observe the physical characteristics of a property that you may not be able to find through a filtered search—such as a building’s material make-up, landscaping layout, or roof pitch.

Reonomy’s map tool lets users literally see their property of interest from a variety of angles.

Utilizing the map on Reonomy allows you to better understand the more contextual factors surrounding your most desired properties, and when paired with other filters, can give you a full and deep understanding of your prospects.

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