For commercial real estate professionals, a well-optimized, highly targeted property owner list is the doorway to winning new business.

The problem is that, before now, compiling a cohesive list of highly targeted property owners has been a time-consuming, difficult process.

Given how many different types of owners exist, and given how inaccurate ownership details and contact information can be, building a list that’s actually reliable is a bit of a chore. It’s often not worth the time.

Or at least it wasn’t worth the time.

In this article, we’ll take a look at the main hurdles associated with building a commercial property owner list, and show how and why those hurdles can be leapt clean over with modern technology.

Property Owner List

So, who might be looking to build an uber-specific list of commercial property owners? It can vary.

Brokers, roofers, appraisers, insurance providers, and lender originators, for example, all rely heavily on lead discovery and outreach.

But they’ll all qualify leads based on very different characteristics.

Because of that, the best practices of how to build a list of property owners have remained a bit amorphous.

The one main consistency across the industry has been the hurdles you’ll run into when trying to access ownership information.

Those hurdles are the same no matter what kind of professional you are.

Typical hurdles to building a reliable property owner list:

1.  The time-intensiveness of identifying target properties (in bulk).

2.  A lack of accurate, true property owner details.

3.  Limited access to owner contact information.

4.  Being able to export owner lists in bulk.

5.  Needing to compile information from multiple data sources.

6.  Repeatability.

As more CRE data providers, aggregators, and search tools arise, these processes are being standardized, but in ways that still allow for customizability for each professional type.

The six hurdles mentioned above are able to be leapt with the help of newer CRE technology.

Leaping Property Owner List Hurdles

The tools and tips mentioned below can serve as the fresh pair of shoes propelling you up and over every hurdle with consistent ease, always helping you lead the pack and outrun the competition.

1. The time-intensiveness of identifying target properties (in bulk).

The problem: Whether you’re looking for an owner you’re already familiar with or are seeking brand new opportunities, you’ll have to run a property search.

Without the right resources in place, identifying the right properties can take a lot of time on its own.

Many property databases are not searchable. Many others are searchable, but offer well-below average user experiences.

The other option is to visit the county clerk’s office in-person—an option that is becoming increasingly unnecessary by the day.

Because of all of this, CRE professionals rely heavily on their established relationships and market stature to find new opportunities.

Solution #1: First up, let’s look at the Reonomy Platform.

With Reonomy, you can search any commercial property type in any market nationwide, using a number of different physical and financial filters.

Search for properties by:

  • Location
  • Asset Type
  • Building and Lot Characteristics
  • Sales History
  • Debt History
  • Owner Name
  • Tax History
  • Business Tenants

You can be looking for a list of multifamily owners, a list of owners in California, or a list of apartment building owners in New York City with a mortgage maturing in the coming year.

Whatever the case may be, Reonomy’s off-market search will give you an avenue to identify new opportunities in bulk.

Solution #2: Another way to quickly identify target properties is with the help of your local county clerk. And no, we’re not referring to an office visit.

The days of having to visit the county clerk in-person are fading, because in many counties and cities around the country, you can now quickly search public records online.

Searching public records portals for properties will often require you to know an owner name or address.

In other cases, you’ll be able to search for specific documents types that were filed in a certain date range, and view them to see the people and property involved.

Public Records search tool examples: ACRIS (NY) | HCAD (TX) | SDAT (MD) | LA County Office of the Assessor

2. A lack of accurate, true property owner details.

The problem: Getting some semblance of ownership information is one thing. Finding accurate details of the individual people behind properties and property-owning LLCs is much more difficult.

When seeking out brand new opportunities of any kind, you’ll need to drill into a property’s ownership details from the surface.

You can spend tons of time researching property owners only to be left with the name of an LLC, and no one to contact.

Solution #1: Reonomy gives you access to ownership details on commercial properties in a matter of seconds. Then, in just a few more seconds, you can drill further into the LLC itself to see who its affiliated members are.

Solution #2: You can now access public property sales records online to see transaction deeds and documents that will show you the parties involved, and who the most recent buyer was.

Public records may only give you the recorded owner or LLC behind a property, but still serve as an easy way to run a free search on a single property. Consult the websites mentioned above for relevant examples.

3. Limited access to owner contact information.

The problem: So, let’s say you’ve found who the actual owning individuals are behind a property or LLC and now would like to get in contact with them.

To find property owner contact information that is accurate and reliable, you’ll often either have to pay a very high price, or do immense amounts of researching and data scouring.

It can eat away at the time you could otherwise spend prepping a more targeted pitch and speaking with potential clients.

The solution: Reonomy also gives you access to accurate contact information tied to property-owning LLCs and the people behind them.

Contact information on individuals includes verified phone numbers, email, and mailing addresses.

You can use this tool or your public records search to find the people behind your most targeted properties and reach out to them with ease.

All the while, you can rest assured that you won’t be stopped by gatekeepers, allowing you to build your talking points specifically around property owners.

Let’s look at a real-life example of how you can build a list of property owners using Reonomy.

Say you’re looking to build a list of multifamily owners in LA County, California.

You can start your search by adding location and asset type filters for LA County, and for the multifamily properties you’re targeting—that could mean all multifamily, or specifically duplexes, triplexes, student housing, etc.

From there, you can add filters for any additional characteristics you’re looking for in a property—including building and lot characteristics, sales history, and debt history.

In the Building and Lot tab of Reonomy’s search page, there are filters for building size and age, lot size, lot acreage, number of units, zoning, and whether or not the property is within a Qualified Opportunity Zone.

Once you have added the filters that specify the physical layout of your target property, you can begin adding sales and debt filters to identify the intentions (or likely intentions) of property owners.

For example, investors and brokers can add sales filters to see properties that haven’t sold in a long time, and thus are likely to sell or list in the near future.

On the other hand, a mortgage broker or lender could use the filters in the Debt tab to search for properties that have a mortgage maturing in the near future, or that have a loan that originated 5 to 7, or 7 to 10 years prior, and therefore are likely to refinance in the near future.

Once these filters are added, you’ll be given a list of results.

To find the ownership details of any property in your list, simply click into its profile page and visit the Ownership tab.

When you have assessed the property owners you’d like to reach out to, you can either label specific properties to export, or export the list in its entirety.

Your exported list will include the ownership details and contact information for each property. This can serve as your targeted list of property owners.

4. Being able to export owner lists in bulk.

The problem: Another hurdle that often arises when building a property owner list is the inability to easily integrate data into your existing systems.

After all, an in-depth property search is great, but loses a lot of value if the information you’ve uncovered cannot be taken elsewhere and organized.

Compiling property and ownership information in the CRE industry can sometimes require you to basically copy and paste data from other sources to then implant into your existing CRM and other management platforms.

The solution: After you’ve found properties, owners, and contact information using Reonomy, you can very easily export your list of prospects as a CSV file, to then take and work into your CRM, owner database, or any other systems already set in place.

5. Needing to compile information from multiple data sources.

The problem: Perhaps the biggest reason why building a property owner list can take so much time is due to the use of multiple data sources.

Different CRE data sources focus on property data, financial data, market data, and so on. The more sources involved in your listing building process, the more time-consuming everything becomes.

Until recently, there had never been an all-in-one source to refer to throughout the process.

The solution: As you may have gleaned throughout the previous sections, Reonomy covers essentially all bases when it comes to building a list of commercial property owners—whether you’re building a list from scratch or compiling contact information of properties and owners you’re already familiar with.

6. Repeatability.

The problem: The other issue that lingers when relying on public records and a variety of other one-off services is the lack of repeatability.

Public records are reliable in the sense of searching for details on a single property.

But every single time you want new information from those sources, you have to go about it in the same, time-consuming way.

The solution: Reonomy’s property search, contact information unlock, and list export can all be done at scale, whenever you please.

You can grab true owner information for just one property, or you can build a list of 1,200 owners, with just a few additional clicks.

One list can go a very long way in bringing in new business on a repeatable basis.

When it comes to building a list of property owners, your equipment is key. Reonomy is the resource that can take you from high school athlete to world-class olympian.

Search owners. Access contact info. Win more business. Start Searching

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