Picture your dream commercial asset…

The property that’s going to bring you incredible lifetime value. The asset that’ll help you retire and live prosperously.

Now, consider the fact that there are many other properties just like that one, likely in very nearby locations.

Those similar properties are often referred to as commercial real estate comps.

Today, real estate comps are among the most valuable research pieces in the industry. Finding them, however, has always been a weighty, time-consuming process.

We’re going to show you that, with Reonomy, finding valuable comparables for commercial real estate can be simple and quick—and you can start pairing them with your existing expertise to start winning new business today.

How to Find Real Estate Comps

We’ll first look at the Reonomy Platform, then run through some of the available alternatives.

Reonomy Comps:

The Alternatives:

Commercial real estate comps are primarily used for one of two reasons:

1) To assess the value of a single property.

OR

2) To find duplicates of a favorable investment/business opportunity.

Appraisers, property buyers, and property sellers are among those who might turn to real estate comparables on a regular basis.

Appraisers
The use of comps for appraisers is pretty straightforward. They need to determine the value of a property, and one of the largest determinants of that is the value of very similar surrounding properties.

Property Buyers
A commercial buyer would look at comparables to make sure that they’re paying a favorable, or at least fair, price for land or property.

Property Sellers
On the contrary, of course, a property seller would use comparables to make sure that they’re receiving a fair and favorable price for their parcel.

Reonomy’s real estate comps are great for anyone looking to capitalize on any of the points mentioned above.

Reonomy Comps

While sales history is a large part of generating comparable properties, Reonomy Comps are based on overall property value.

Value is assessed based on a combination of many factors, not just sale price.

How Reonomy Comps are Determined

Reonomy real estate comps are generated based on factors such as market conditions, geographic characteristics, and physical characteristics.

Market conditions typically revolve around the sales trends of the market in which an asset exists.

Geographic characteristics revolve around whether a comparable property is under the same locational influences of the subject property.

Physical characteristics are the building-level specs of a property, such as building size, age, and so on.

The properties that fall within a close geographic distance to that of your subject property and have comparable market, locational, and physical characteristics will be the ones that appear in your Reonomy list of comparables.

So, then, how do you actually go about doing this?

How to Find Comps on Reonomy

You’ll often start by searching for an asset by address—though you can also start a search from scratch using a variety of other characteristics (learn about that here).

In any case, once know that you’re interested in it as a business or acquisition opportunity, you can begin your search for comparable assets.

On any individual property profile, see the “View Comparables” button next to the print logo near the top of the page.

Reonomy Comps

Click that icon, and Reonomy will present you with a list of comparable properties:

Reonomy Comps on Washington DC Commercial Property

You’ll be presented with a list of properties that Reonomy deems to be comparable to your subject property.

From there, you can begin to dive into individual profile pages for comp properties to compare different assets more explicitly.

A useful workflow tool to use here is Reonomy’s table view of properties.

How to Utilize the Table View Feature
After you’ve generated a list of comps, click the “Table” button at the top of the page to switch your view to a table and see more properties at once.

Reonomy Comps Table View

The table view allows you to see a list of properties without the active map view, so that you can see the same pieces of information for many different properties, all at the same time.

View Reonomy Comps in Table

While viewing your comparable properties as a table, you can click the address of any property in the list, to jump to its property profile page.

You may also sort each column high-to-low, or vice versa, to see your property list in a specific order—like sales price, date of last, mortgage amount, building area, lender, and asset type.

How to Find Comps Near You

Finding real estate comps in your area is as simple as running a property search based on location.

For example, if you’re in Miami, Florida, looking for nearby comps…

You can simply run a search for Miami properties of a certain asset type and financial history, then, as we demonstrate above, click “View Comparables” on any asset.

Reonomy comps are very heavily driven by location, so most of your results will be within a short radius of your subject property, no matter where you’re looking.

And even if they aren’t, you can re-add or remove filters even after you’ve clicked to view comps. Once you click “View Comparables,” you can still broaden or narrow down your filtered list of properties.

Your ability to customize does not change at any point in any property search.

If you feel that your list of comparables is too broad or too narrow, you can simply take away or add the necessary filters to change your results to varying degrees.

If you think your search is too narrow, for example, simply remove some of the filters that were added when you ran your search for comps.

This will, in turn, generate more broad results.

To narrow your search down to a more refined geographic location, you can use the map area tools such as the draw and radius tools to tighten the range of your comp search.

You can also add more filters – perhaps more building and lot or sales filters, on top of what is already there, to make your comp search even more granular.

Real estate comps are there to lay the groundwork for you to continue your search and dive much further into markets, without losing any of the flexibility available on Reonomy’s search platform.

Find Comps by Owner Name or Entity

In some cases, you may want to find comparables to that of an owner you’re familiar with—an owner that has a portfolio similar to yours, or one that has a lot of similar properties.

To search for comparables by owner name, utilize the Ownership tab of the search page.

Reonomy Find Comps by Owner Name

Here, you can search for an owner by name or LLC, to then dive into their properties and run comps in the same way we showed above.

Find Owner Contact Information of Comparable Properties

Now, let’s say you’ve found a comparable property, and would like to contact the owner of that property either as a buyer, seller, or someone looking to offer a service.

On Reonomy, the same profile page that allows you to view comparables also lets you see the contact information of the individuals tied to a property’s ownership—and that includes the ability to pierce an LLC and see the people behind it.

Reonomy Comparable Property Owner Information

Here, you can see the phone numbers, emails, and mailing addresses of all of the individuals tied to property ownership, as well as those that are likely the decision-makers.

Maximizing Your Expertise with Comps to Win New Business

You can use Reonomy’s real estate comps to search comparables on properties that you are already familiar with.

For example, let’s say you are an investor targeting multi-family homes in Austin, TX, and already have five properties that you know are perfect targets for your portfolio.

One way to capitalize on real estate comps is to start your comp search with one of those five properties.

This is a quick and easy way to use your existing knowledge of specific properties to uncover more potential opportunities.

Reonomy Comps Versus the Alternatives

There are surely other options when it comes to finding commercial real estate comps. The issue, however, is that it can be extremely tedious, all the while returning results that might not even be of great use.

Given the fact that sales records are the basis of all comps, anywhere that you can access sales records, you can essentially glean your own comps. Unlike Reonomy, however, you’ll have to do a bit of your own digging.

Public Sales Records

With the help of your local county clerk, recorder, or assessor (the language and source can vary from county to county), you can either search for properties that have been recently sold, or you can search for a property you’re already aware of that sold to look up the price that the previous owner fetched.

While this method can be useful, it is useful in much smaller quantities, and will likely only generate a comp or two—unless you spend exorbitant amounts of time searching.

Hiring an Agent

One way to find real estate comps but save time is to hire an agent to do the searching for you.

In this scenario, you can let them decide how the comparables are found (they may even use Reonomy to do so), and spend your time on different tasks.

Where ever you might be in the US, and regardless of whether you’re an appraiser, buyer, or seller, Reonomy comps offer the quickest path from start to the finish line, while offering near-complete customization along the way.

Find new comps. Connect with owners. Win new business. Start Searching

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